The motto of the event is “Boosting Global Confidence, Promoting Media Development”. During the event, participants will discuss challenges and prospects of media space development, as well as work out innovative approaches and strategies to shape future global media trends.

Fu Hua, President of Xinhua News Agency, said that after the pandemic, the summit will be the largest face-to-face media summit in China and a significant event for media from around the world.

Fu Hua hopes that together with the summit participants, they can discuss how the international media industry can counter global challenges and promote peace, prosperity and progress.

“By working together, the world’s leading media can open up new perspectives,” said Fu Hua, President of Xinhua News Agency, at the opening ceremony of the forum. In the nearly 15 years since its founding, the World Media Summit has become an authoritative platform for global media co-operation, he added.

TV BRICS Media Network is an annual participant of the summit. In an exclusive interview with Xinhua News Agency, TV BRICS CEO Janna Tolstikova noted:

“The summit “provides a platform that encourages the exchange of experience between the world’s media, that helps to identify the main trends and key challenges in the media industry and determine how to jointly respond to these. It will present a valuable occasion not just to showcase one’s resources and work to colleagues from across the world, but also an opportunity to forge new partnerships, conduct practical negotiations and foster lasting connections for the future”

Janna Tolstikova CEO of TV BRICS

UN Under-Secretary-General Melissa Fleming urged participants to maintain people’s trust in traditional media.

Melissa emphasised that experienced journalists can balance the flow of information on social media and provide accurate and objective information about important issues. She noted that supporting objective journalism is a UN priority. Melissa also called on social media companies to respect human rights, ensure user privacy and security, increase digital literacy and empower users.

Ahmed bin Saeed Al Rumaihi, Director General of Qatar News Agency (QNA), praised the opportunities that the World Media Summit provides for sharing experiences and developments in the media field in the face of globalisation. Regarding the role of the media, he said it plays a fundamental and multifaceted role in addressing global challenges: “This role includes monitoring events, disseminating information, analyzing problems, promoting discussions, and influencing decision-making,” he said.

The summit is organised by China’s Xinhua news agency. Representatives from 197 media outlets from 101 countries, including Russia, USA, UK, India, South Africa and others, are taking part in the event. The Vth World Media Summit will last until 8 December.

Photo:
Xinhua News Agency