Artificial intelligence plays an important role in achieving the goal of attracting 150 million tourists by helping travel companies provide personalised services and convenient travel experiences.

The NEOM megacity, which is being built in northwestern Saudi Arabia, will use artificial intelligence to personalise services, transport, and hospitality. This is reported by
Arab News.

At the UNESCO World Heritage sites of AlUla and Ad Diriyah, AI-powered augmented reality technology offers visitors interactive tours of historical sites.

Saudi Arabia is actively developing its AI workforce by collaborating with international companies and hosting events such as the Global AI Summit.

Experts report that artificial intelligence can help Saudi Arabia improve its marketing of the country as a tourist destination, removing perception barriers and providing better visitor services.

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